Developed and executed creative concepts for organic social media campaigns, leveraging data-driven insights and trends to inform design decisions and optimize content performance. Designed creative presentation decks to represent brand touchpoints. Skills: Social Media Design, Photo Retouching, Video Editing, Presentation Design, Layout, OOH Design.
Collaborated with NOUN in supporting Uniqlo across its campaigns, initiatives, and new product launches, producing influencer social content programs and experiential activations.

Supported the creation of the Lifewear Influencer Series - a 360 influencer program that partnered the brand with close to 30 influencers. Each partner had a full suite of monthly deliverables centered around creating unique and trackable content that drives sales on the brand’s e-commerce.

Snapchat Campaign: When Snap realized young people were happy to post about voting but then might not actually vote, they hired NOUN to create an influencer program to rally Gen Z and Millennials to go beyond performative activism and show up at the polls.

NOUN enlisted a roster of talent to spread awareness of the Snapchat “A Post Is Not A Vote” campaign using NOUN-designed creative assets. Each influencer post encouraged consumers to click-through to Snapchat’s voting tools to register and plan their ballot. Influencer partners created and shared original content using a custom Snap Lens and challenged three of their friends to do the same to help amplify the message. The campaign reached over 4.2M organic impressions and helped register over 2M young voters.

Presentation Deck design. Adaptation of FunYuns brand into Noun’s design to create a pitch deck of ideas and concepts. Collaborated with Creative Director to translate loose concepts into creative and innovative solutions.

Tuesday Oct 5 2021