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Art Director and Visual Designer
Redesign: Subtle email redesigns for the absolutely beautiful and natural beauty brand, In Fiore. Before and Afters. “Luxury is about being an artisan and honoring artisanal processes with a modern aesthetic. I didn’t get into green beauty because it’s timely, I got into it because it’s plant medicine and I wanted to bring it into the needs of today. Because when a plant has attained in fiore, then it's reached its full potential.” – Julie Elliott, Founder, CEO & Chief Formulation Officer, In Fiore Skills: Typography, Image Curation, Layout, Composition, Branding.


Before


After

Before


After


Design Analysis: Top Email: Distilled type to its essential message about the product benefits and product story in order to fit more harmoniously with the other design elements. Omitted the chart as that can serve as an educational well designed stand-alone email or social post. Infused a “breath of fresh air” element to both email designs by reducing type, creating type consistency, grid alignment and an updated CTA style.

Tuesday Oct 5 2021