Digital Designer
Redesign: Spec re-designs of Camilla and Marc Emails. Before and Afters. An exploration of typography, margins, kerning, and hierarchy.
Skills: Typography, Layout, Composition, Design and Image Curation.


Before

After
Before

After



Translated the original design system into a more modern approach; experimenting with margins, typography, hiearchy, CTA style, and image bleed to create a sleek interpretation. The new design is an extension of the brand, mirroring the modern and full-bleed elements of the current website. It is also easier to edit through the use of distinct modules, adapt to various clothing categories and interpret through to other digital channels, such as social media or site assets.



Fin.

Tuesday Oct 5 2021